:root{--bg:#091113;--paper:#f5f3ee;--orange:#ff6b08;--muted:#aeb6b7}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;background:var(--bg);color:var(--paper);font:16px/1.6 Arial,Helvetica,sans-serif}a{color:inherit;text-decoration:none}a:focus-visible{outline:3px solid var(--orange);outline-offset:6px}.wrap{width:min(1200px,calc(100% - 80px));margin:auto}header{padding:25px 40px;display:flex;justify-content:space-between;align-items:center;border-bottom:1px solid #ffffff20}.logo{font-size:30px;letter-spacing:-1.7px;font-weight:800}.logo span{font-weight:300}.logo i{color:var(--orange);font-style:normal;vertical-align:super;font-size:22px}nav{display:flex;align-items:center;gap:30px;font-size:14px}.cta{display:inline-flex;gap:45px;justify-content:space-between;align-items:center;border-radius:40px;background:var(--orange);padding:17px 25px;color:var(--bg);font-weight:bold;transition:transform .2s,background .2s}.cta:hover{transform:translateY(-2px);background:#ff8c40}.cta.small{padding:11px 22px}.eyebrow{font-size:12px;letter-spacing:2.4px;text-transform:uppercase;font-weight:bold;color:var(--orange);margin:0 0 24px}h1,h2,h3,p{margin-top:0}h1{font-size:clamp(58px,7.5vw,104px);line-height:1.03;letter-spacing:-5px;margin-bottom:35px}h2{font-size:clamp(34px,4vw,54px);line-height:1.12;letter-spacing:-1.8px;margin-bottom:28px}h3{font-size:23px;line-height:1.25;letter-spacing:-.5px;margin-bottom:14px}em{color:var(--orange);font-style:normal}.hero{padding:76px 0 52px}.hero-bottom{display:flex;justify-content:space-between;align-items:center;gap:30px}.hero-bottom p{font-size:21px;color:var(--muted);margin:0}.hero-diagram{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:54px}.hook-pill{border:1px solid #ffffff30;border-radius:12px;padding:22px;color:var(--orange);font-size:13px}.hook-pill b{display:block;color:var(--paper);font-size:19px;margin-top:6px}.join{grid-column:1/-1;text-align:center;font-size:28px;color:var(--orange);line-height:1}.core{grid-column:1/-1;background:#172326;border-radius:10px;padding:18px 25px;text-align:center;font-size:20px;font-weight:bold}.core span{font-size:14px;color:var(--muted);font-weight:normal;margin-left:25px}.note{color:var(--muted);font-size:12px;margin:17px 0 0}.light{background:var(--paper);color:var(--bg);padding:76px 0}.light .eyebrow{color:#b44800}.split{display:grid;grid-template-columns:1fr 1fr;gap:70px}.lead{font-size:20px}.muted{color:#727873;font-size:14px}.hook-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:35px}.placeholder{position:relative;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden;border:1px solid #9ba7a240;border-radius:12px;background:linear-gradient(145deg,#1c3035,#0d191d);padding:20px;color:#d2dcd8}.placeholder span{font-size:12px;letter-spacing:2px;z-index:1}.placeholder small{color:#8caaa5;font-size:12px;z-index:1}.landscape{aspect-ratio:16/9;margin-bottom:22px}.frame-shape{position:absolute;width:100px;height:100px;border:1px solid #ff6b0855;border-radius:50%;left:calc(50% - 50px);top:calc(50% - 50px)}.frame-shape:after{content:'';position:absolute;inset:15px;border:1px solid #ff6b0830;border-radius:50%}.hook-grid article:nth-child(2) .placeholder{background:linear-gradient(145deg,#423529,#201b17)}.hook-grid article:nth-child(3) .placeholder{background:linear-gradient(145deg,#283629,#141f1b)}.hook-grid p{color:#626862;font-size:14px}.shared{display:flex;justify-content:space-around;align-items:center;padding:23px 10px;border-top:1px solid #d6d6cf;border-bottom:1px solid #d6d6cf;margin-top:20px;font-weight:bold}.shared b{color:#bf4c00}.funnel{padding-top:0}.funnel .wrap{padding-top:55px;border-top:1px solid #d6d6cf}.intro{max-width:660px;color:#727873;font-size:18px}.stages,.loop{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;margin-top:38px}.stages article{border-top:3px solid #c94f00;padding:22px 0}.stages article:nth-child(2){border-color:#b37343}.stages article:nth-child(3){border-color:#8e8c75}.stages article:nth-child(4){border-color:#747f7a}.stages span,.loop span{font-size:32px;color:#b44800;display:block;margin-bottom:20px;font-weight:bold}.stages p,.loop p{color:#626862;font-size:15px}.stages strong{font-size:12px}aside{border-left:3px solid #d2ccc2;padding:12px 20px;font-size:14px;color:#626862;max-width:900px}.dark{padding:75px 0}.dark .intro{color:var(--muted)}.format-layout{display:grid;grid-template-columns:2fr 1fr;gap:70px;align-items:center;margin:45px 0}.format-art{display:flex;align-items:center;gap:16px}.vertical{width:25%;aspect-ratio:9/16}.square{width:30%;aspect-ratio:1}.wide{width:45%;aspect-ratio:16/9}.package-copy>div{display:flex;align-items:center;gap:20px;padding:13px 0;border-bottom:1px solid #ffffff20}.package-copy b{font-size:38px;min-width:85px}.package-copy span{font-size:15px;color:var(--muted)}.package-copy .total b{color:var(--orange)}.closing{border-top:1px solid #d6d6cf;padding-top:35px;margin-top:35px}.closing p{color:#626862}.contact{padding:80px 0}.contact p:not(.eyebrow){max-width:530px;color:var(--muted);font-size:18px}.secondary{display:inline-block;margin:20px 25px;font-size:14px;border-bottom:1px solid #ffffff50}footer{border-top:1px solid #ffffff20;padding:30px 0;display:flex;align-items:center;justify-content:space-between;gap:20px}footer span,footer small{font-size:12px;color:var(--muted)}@media(max-width:760px){.wrap{width:calc(100% - 40px)}header{padding:20px}.logo{font-size:25px}nav>a:not(.cta){display:none}h1{letter-spacing:-2.8px}.hero{padding-top:48px}.hero-bottom{display:block}.hero-bottom .cta{margin-top:25px}.hero-bottom p{font-size:18px}.hero-diagram{gap:10px;grid-template-columns:1fr}.hook-pill{padding:15px}.hook-pill b{display:inline;font-size:16px;margin-left:12px}.core span{display:block;margin:5px 0 0}.split{grid-template-columns:1fr;gap:15px}.light,.dark{padding:50px 0}.hook-grid{grid-template-columns:1fr}.shared{flex-direction:column;gap:10px}.shared b{transform:rotate(90deg)}.stages,.loop{grid-template-columns:1fr 1fr;gap:20px}.format-layout{grid-template-columns:1fr;gap:25px}.placeholder{padding:12px}.placeholder span{letter-spacing:1px}.format-art{gap:8px}.funnel{padding-top:0}.contact{padding:50px 0}footer{align-items:flex-start;flex-direction:column}.secondary{margin-left:0;display:table}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.cta{transition:none}.cta:hover{transform:none}}
.video-wrap{aspect-ratio:16/9;background:#101b1e;border-radius:12px;overflow:hidden;margin-bottom:22px;display:flex;justify-content:center}.video-wrap video{display:block;width:100%;height:100%;object-fit:contain}.format-picker{display:flex;gap:8px}.format-picker button{font:inherit;font-size:14px;padding:9px 17px;border:1px solid #bec3bf;border-radius:24px;background:transparent;color:var(--bg);cursor:pointer}.format-picker button[aria-pressed=true]{background:var(--bg);border-color:var(--bg);color:var(--paper)}.format-picker button:focus-visible{outline:3px solid var(--orange);outline-offset:3px}.video-status:empty{display:none}.video-status{margin-top:12px}.format-sample{margin:0;position:relative;flex-shrink:1}.format-sample img{display:block;width:100%;height:100%;object-fit:cover;border-radius:10px}.format-sample figcaption{position:absolute;top:calc(100% + 10px);width:100%;text-align:center;color:var(--muted);font-size:12px;white-space:nowrap}.format-art{padding-bottom:35px}
.video-wrap{position:relative}.video-play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);display:grid;place-items:center;width:58px;height:58px;border:1px solid #ffffffb0;border-radius:50%;background:var(--orange);color:white;cursor:pointer;box-shadow:0 0 0 8px #0002}.video-play svg{width:28px;height:28px}.video-play[hidden]{display:none}.video-play:hover{background:#ff8838}.video-play:focus-visible{outline:3px solid white;outline-offset:5px}
.angle{color:#b44800!important;letter-spacing:1.8px;font-weight:700;font-size:11px!important;margin:0 0 10px}.opening{font-weight:bold;color:var(--bg)!important;font-size:17px!important}.comparison-note{max-width:790px;margin:35px 0 20px;font-size:18px}.edit-map{display:grid;gap:12px;margin-top:35px}.edit-row{display:grid;grid-template-columns:160px 1.2fr 2fr .7fr;gap:8px;align-items:stretch}.edit-row b{padding:18px 0;font-size:13px}.edit-row>span{display:flex;align-items:center;justify-content:center;padding:18px 12px;border-radius:7px;font-size:14px;text-align:center}.change{background:var(--orange);color:var(--bg);font-weight:bold}.keep{background:#233438;border:1px solid #496165}.end{border:1px solid #748583}.story-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:55px}.story-grid img{width:100%;aspect-ratio:16/9;object-fit:cover;border-radius:9px;margin-bottom:20px}.story-grid span{font-size:11px;letter-spacing:2px;color:var(--orange)}.story-grid h3{margin-top:10px}.story-grid p{color:var(--muted);font-size:15px}.case-result{border-top:1px solid #d6d6cf;margin-top:25px;padding-top:28px}.case-result strong{font-size:24px}.case-result p{max-width:790px;color:#626862;margin-top:15px}.test-path{display:grid;grid-template-columns:1fr 30px 1fr 30px 1fr;gap:20px;margin:35px 0}.test-path>div{padding:25px;border:1px solid #d6d6cf;border-radius:12px}.test-path b{color:#b44800;letter-spacing:1px;font-size:12px}.test-path p{font-size:21px;line-height:1.3;margin:16px 0}.test-path small{color:#626862}.test-path>span{align-self:center;color:#b44800;font-size:25px}@media(max-width:760px){.edit-row{grid-template-columns:1fr 1.5fr .7fr;gap:5px}.edit-row b{grid-column:1/-1;padding:10px 0 0}.edit-row>span{font-size:11px;padding:14px 6px}.story-grid{grid-template-columns:1fr}.test-path{grid-template-columns:1fr;gap:10px}.test-path>span{text-align:center;transform:rotate(90deg)}.hook-grid article{border-bottom:1px solid #d6d6cf;padding-bottom:25px}}
.hero-board{display:grid;grid-template-columns:.85fr 1.15fr;align-items:center;gap:48px;padding:68px 0 72px}.hero-board h1{font-size:clamp(48px,5.5vw,77px);letter-spacing:-3px;line-height:1.06;margin-bottom:26px}.hero-summary{font-size:20px;line-height:1.6;color:var(--muted);margin-bottom:30px}.hero-board .cta{font-size:14px;gap:24px}.hero-proof{font-size:12px;color:var(--muted);margin:22px 0 0}.whiteboard{background:radial-gradient(#ffffff0d 1px,transparent 1px),#101b1e;background-size:18px 18px;border:1px solid #ffffff19;border-radius:20px;padding:25px 24px 22px;box-shadow:0 20px 60px #0002}.board-label{display:flex;justify-content:space-between;gap:10px;align-items:center;margin-bottom:25px}.board-label>span{font-size:9px;letter-spacing:1.5px;color:#c3cdcd}.board-label i{font-size:12px;color:var(--orange);font-style:normal}.board-hooks{display:grid;grid-template-columns:repeat(3,1fr);gap:17px}.board-hook{position:relative}.hook-thumb{position:relative;border:1px solid #ff6b0880;padding:4px;background:#152124;border-radius:9px;box-shadow:0 7px 12px #0004}.hook-thumb img{width:100%;aspect-ratio:16/10;object-fit:cover;display:block;border-radius:5px}.hook-thumb b{position:absolute;top:-9px;left:-8px;background:var(--orange);color:#091113;font-size:11px;border-radius:50%;width:25px;height:25px;display:grid;place-items:center}.hook-1 .hook-thumb{transform:rotate(-4deg)}.hook-3 .hook-thumb{transform:rotate(4deg)}.board-hook>span{display:block;text-align:center;font-size:13px;font-weight:bold;margin-top:12px}.board-merge{display:block;width:100%;height:55px}.board-merge path,.board-arrow path{fill:none;stroke:var(--orange);stroke-width:2;stroke-linecap:round;stroke-linejoin:round}.board-core{border:1px solid #6e8588;border-radius:10px;background:#1c2b2f;overflow:hidden}.core-frames{display:grid;grid-template-columns:repeat(3,1fr);gap:3px;padding:5px}.core-frames img{width:100%;aspect-ratio:16/9;object-fit:cover;border-radius:4px}.board-core>div:last-child{text-align:center;padding:8px 8px 12px}.board-core strong{display:block;font-size:20px;line-height:1.3}.board-core span{display:block;font-size:11px;color:var(--muted);margin-top:3px}.board-arrow{display:block;width:24px;height:36px;margin:2px auto}.board-output{display:flex;gap:20px;align-items:center;justify-content:center}.board-formats{display:flex;align-items:center;gap:8px;padding-bottom:18px}.mini-format{position:relative;margin:0!important;flex:none}.mini-format img{width:100%;height:100%;display:block;object-fit:cover;border:1px solid #789093;border-radius:5px}.mini-format.portrait{width:36px;height:64px}.mini-format.square{width:48px;height:48px;aspect-ratio:auto}.mini-format.landscape{width:72px;height:41px;aspect-ratio:auto}.mini-format span{position:absolute;top:calc(100% + 4px);width:100%;text-align:center;font-size:9px;color:var(--muted)}.board-equation>span{display:block;font-size:11px;color:var(--muted)}.board-equation strong{font-size:18px;white-space:nowrap}.board-equation em{font-size:31px;vertical-align:-2px;margin-right:3px}@media(max-width:1000px){.hero-board{gap:26px;grid-template-columns:.85fr 1.15fr}.whiteboard{padding:20px 16px}.board-label{display:block}.board-label i{display:block;margin-top:4px}.board-output{gap:12px}.board-equation strong{font-size:14px}.hero-board h1{font-size:54px}}@media(max-width:760px){.hero-board{grid-template-columns:1fr;padding:40px 0 45px;gap:32px}.hero-board h1{font-size:clamp(46px,10vw,68px)}.hero-summary{font-size:18px;margin-bottom:20px}.hero-proof{font-size:11px}.whiteboard{max-width:600px;width:100%;margin:auto}.board-label{display:flex}.board-label i{font-size:10px}.board-label>span{font-size:8px}.board-hooks{gap:12px}.board-hook>span{font-size:12px}.board-core strong{font-size:19px}.board-equation strong{font-size:15px}}@media(max-width:370px){.board-output{gap:10px}.mini-format.landscape{width:55px;height:31px}.mini-format.square{width:38px;height:38px}.mini-format.portrait{width:29px;height:52px}.board-equation strong{font-size:13px}.board-label{display:block}}
/* Mobile-first campaign openings in the hero diagram. */
.board-hooks{gap:22px;padding:0 10px}.hook-thumb img{aspect-ratio:9/16;object-fit:contain}.board-hook>span{font-size:14px;line-height:1.3;min-height:72px;margin-top:15px}.board-hook>span small{display:block;font-size:9px;letter-spacing:1.5px;color:var(--orange);margin-bottom:6px}.hero-board{padding-top:48px;padding-bottom:48px}.core-frames img{aspect-ratio:2.4;object-fit:cover}.board-merge{height:38px}.board-label{margin-bottom:22px}@media(max-width:760px){.board-hooks{gap:13px;padding:0 4px}.board-hook>span{font-size:12px;min-height:68px}.board-hook>span small{font-size:8px}.board-label{display:block}.board-label i{font-size:12px;margin-top:5px}.hero-board{padding-top:35px}.hook-thumb{padding:3px}} 
.board-timeline{padding:12px 0 7px}.timeline-heading{font-size:13px;font-weight:bold;margin-bottom:12px;text-align:center}.timeline-track{display:grid;grid-template-columns:1fr 1.65fr .85fr;gap:4px}.timeline-track>div{padding:15px 6px;text-align:center;color:#091113;min-width:0}.timeline-track strong{display:block;font-size:15px;letter-spacing:1px}.timeline-track span{display:block;font-size:10px;margin-top:4px}.timeline-hook{background:#ff6b08;border-radius:7px 0 0 7px}.timeline-body{background:#8bcaa0}.timeline-cta{background:#eae9df;border-radius:0 7px 7px 0}.timeline-notes{display:grid;grid-template-columns:1fr 2.5fr;gap:7px;margin-top:9px}.timeline-notes span{font-size:10px;text-align:center;color:var(--muted);border-top:1px solid #ffffff30;padding-top:7px}.timeline-notes span:first-child{color:#ff9147;border-color:#ff6b0880}@media(max-width:760px){.timeline-track strong{font-size:12px}.timeline-track span{font-size:9px}.timeline-notes span{font-size:9px}}
.offer-section{border-top:1px solid #d6d6cf}.offer-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px}.offer-grid p{max-width:530px;color:#626862}.offer-price{margin-top:30px}.offer-price strong{display:block;font-size:64px;line-height:1.15;letter-spacing:-3px}.offer-price span{font-size:14px;color:#626862}.offer-time{font-size:14px;margin-top:18px}.offer-details{background:#ebe9e2;padding:32px;border-radius:16px}.offer-details ul{padding-left:21px;margin:22px 0}.offer-details li{padding:9px 0;line-height:1.5}.offer-details li::marker{color:#b44800}.offer-scope{font-size:13px;border-top:1px solid #d1d1c8;padding-top:18px;margin-bottom:0}.offer-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin:45px 0 30px;border-top:1px solid #d6d6cf;padding-top:30px}.offer-steps span{font-size:11px;letter-spacing:1.6px;color:#b44800;font-weight:bold}.offer-steps h3{margin-top:14px}.offer-steps p{font-size:15px;color:#626862}@media(max-width:760px){.offer-grid{grid-template-columns:1fr;gap:22px}.offer-details{padding:24px}.offer-steps{grid-template-columns:1fr;gap:20px}.offer-price strong{font-size:54px}}
.contact-layout{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start}.contact-layout>div>p:not(.eyebrow){max-width:380px;font-size:16px;color:var(--muted)}#brief-form label{display:block;font-size:13px;margin-bottom:16px}#brief-form input,#brief-form textarea{font:inherit;width:100%;border:1px solid #46565a;border-radius:5px;background:#172024;color:var(--paper);padding:12px;margin-top:7px}#brief-form textarea{resize:vertical;min-height:120px}#brief-form input:focus,#brief-form textarea:focus{outline:2px solid var(--orange);outline-offset:2px}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}.honeypot{position:absolute;left:-10000px}.fine,#brief .contact-reassurance,#form-status{font-size:12px;color:var(--muted)}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:35px;background:var(--orange);color:var(--bg);border:0;border-radius:30px;padding:16px 24px;font:700 15px Arial;cursor:pointer}.ui-icon{width:22px;height:22px;vertical-align:middle}.orange{color:var(--orange)}.linkedin-card{display:flex;align-items:center;gap:20px;max-width:460px;margin-top:32px;padding:24px;background:#172225;border:1px solid #344145;border-left:3px solid var(--orange);border-radius:12px}.linkedin-card:hover{background:#203035;border-color:var(--orange)}.linkedin-card-icon{display:flex;color:var(--orange)}.linkedin-card-icon svg{width:38px;height:38px}.linkedin-card-label{display:block;font-size:10px;font-weight:700;letter-spacing:2px;color:var(--orange);margin-bottom:8px}.linkedin-card strong{display:block;font-size:20px;line-height:1.25}.linkedin-card-name{display:block;font-size:14px;color:var(--muted);margin-top:7px}.linkedin-card-arrow{font-size:30px;margin-left:auto;color:var(--orange)}footer p{font-size:12px;margin:0;color:var(--muted)}footer>a:last-child{font-size:12px}@media(max-width:760px){.contact-layout{grid-template-columns:1fr;gap:32px}.form-row{grid-template-columns:1fr;gap:0}.linkedin-card{padding:20px;gap:15px}.linkedin-card strong{font-size:18px}}

.home-link{display:inline-flex;align-items:center;gap:8px;font-weight:700;white-space:nowrap}.home-link span{color:var(--orange)}.footer-home{font-weight:700}.footer-home:hover{color:var(--orange)}
@media(max-width:760px){header{flex-wrap:wrap;gap:18px}header nav{width:100%;justify-content:space-between;gap:14px}header nav>a.home-link{display:inline-flex}}

.case-faq details{border-top:1px solid #cdd0c9;padding:20px 0}.case-faq details:last-child{border-bottom:1px solid #cdd0c9}.case-faq summary{cursor:pointer;font-size:18px;font-weight:700}.case-faq details p{max-width:850px;margin:18px 0 0;color:#626862}.case-faq summary:focus-visible{outline:3px solid var(--orange);outline-offset:6px}

/* Show the replaceable opening and the shared remainder as two units. */
.timeline-track{grid-template-columns:1fr 2.5fr;gap:12px;align-items:stretch}
.timeline-track>.timeline-hook{border-radius:9px}
.timeline-track>.timeline-shared{display:grid;grid-template-columns:1.65fr .85fr;padding:0;gap:3px;border-radius:9px;overflow:hidden}
.timeline-shared>div{padding:15px 6px;min-width:0}.timeline-cta{border-radius:0}
.timeline-notes{gap:12px;margin-top:7px}
.timeline-notes span{position:relative;border:0;padding-top:19px;line-height:1.4}
.timeline-notes span::before{content:"";position:absolute;left:0;right:0;top:0;height:10px;border:1.5px solid #aeb6b780;border-top:0;border-radius:0 0 8px 8px}
.timeline-notes span:first-child::before{border-color:#ff6b08}
@media(max-width:760px){.timeline-track,.timeline-notes{gap:9px}.timeline-shared>div{padding:15px 4px}}