01 / Cost
The price surprise
A $7 drink becomes a $14 order.
Start with a visible gap between the item price and the checkout total. This gives cost-conscious students a reason to consider another way to order.
AI video ad production
AI video ads.
Three ways in.
Video ad production for brands and agencies.
Three opening hooks. One clear product story.
3 opening hooks · 3 formats each · 9 finished videos
THE CAMPAIGN, AT A GLANCE3 opening hooks. 3 customer problems.
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01.jpg)
02.jpg)
03Each finished ad
HOOKGet attention
BODYExplain the service
CTAInvite action
Swap the hook · 3 versionsSame BODY + CTA in every version
9:16.jpg){kind=spacer}
1:1.jpg)
16:93 hooks × 3 formats9 finished videos
The approach in practice · BatchBox
A new service.
A clear explanation.
More than one opening.
In this BatchBox AI video advertising case study, the brief for a US campus food delivery service was to explain how group delivery works — and how it differs from a typical single-order delivery.
AI-generated campus scenes and a delivery sequence were brought together in After Effects. Three different opening hooks led into the same core ad.
Watch the three opening variations below. Switch aspect ratios to see how each version was adapted for different placements.
02 / Convenience
The delivery frustration
“Can’t find your driver?”
Start with the hassle of locating a delivery. The campus pickup explanation then answers a recognisable frustration.
03 / Choice
The split-order problem
Burrito and boba. Two orders?
Start with the friction of wanting food from different places. The shared story introduces ordering from multiple local spots in one cart.
Three different reasons to pay attention. The offer stays consistent, so your team can compare the opening angles without commissioning three separate stories.
What changes. What stays consistent.
Change the way in.
Keep the explanation clear.
Each opening raises a different problem. All three lead into the same explanation of how BatchBox works.
01 · CostPrice surpriseShared service storySame CTA
02 · ConvenienceFind your driver?Shared service storySame CTA
03 · ChoiceTwo separate orders?Shared service storySame CTA
Structure diagram, not a frame-accurate editing timeline.
01 / EXPLAINMultiple spots. One cart.
Make the service tangible by showing what the customer does.
02 / SHOWA campus pickup point.
Show where the order arrives, so group delivery is easy to understand.
03 / INVITEA clear next step.
Bring the different openings back to the same campaign offer.
The decisions behind the production
A clear offer needs
more than a good-looking scene.
Start with customer friction
Price, delivery coordination and ordering from different places gave the campaign three distinct entry points.
Make the service visible
The cart, delivery sequence and campus pickup turn an unfamiliar model into a story a student can follow.
Direct the details
Character references, interface pricing, brand colours and logo placement were developed and refined through production.
Adapt the composition
Each hook was delivered vertically, square and horizontally, with layouts suited to the frame.
Delivered: 3 hook versions × 3 formats.
The client awarded the project 5 stars. Campaign performance data was not provided, so this case demonstrates creative strategy and delivery rather than a claimed sales uplift.
What the client received
Three creative versions.
Nine ready-to-use files.
Each opening was delivered in three aspect ratios. Format adaptations are deliverables, not extra creative concepts.
3opening-hook versions
× 3aspect ratios per version
= 9finished video files
BatchBox package: AI production + After Effects. Your scope is agreed around your campaign.
How to use the package
Three creative hypotheses.
A practical starting point for testing.
ATTENTION
Which opening earns the next few seconds?
Compare early retention or your platform’s equivalent.INTEREST
Does that attention lead to a visit?
Look at click-through alongside viewing behaviour.BUSINESS RESULT
Do those visits become customers?
Connect ad performance with landing-page conversion and acquisition cost.Your AI video ad production package
One brief.
Ready to test.
For brands and agencies promoting products, apps or services. A complete AI video production package, from understanding your offer to the final files.
You bring the product knowledge. I develop the concept, script and three opening hooks, then produce the campaign.
$1,150AI video production package
Estimated delivery: 10 days.
Schedule agreed for your project.
Everything needed for the videos
- Product research, creative concept and script
- One approximately 30-second ad with 3 opening-hook versions
- AI visuals, editing and post-production
- Voiceover, music and on-screen text
- Each version in 9:16, 1:1 and 16:9 — 9 finished files
- Unlimited brief-stage refinements and 3 rounds of final-stage revisions
This package covers AI production. Live-action and hybrid projects are quoted separately. Your team manages ad placement and campaign testing.
Tell me about the offer
I send a short brief. Share your website, audience, campaign goal and available brand assets. We refine the brief together.
Agree the direction
We develop the concept from your brief and agree the production scope and schedule before proceeding.
Build the package
Payment is split 70/30. I produce the agreed AI video package, with three rounds of revisions at the final stage.
Before you brief the project
Questions about your video ad package.
What is a video ad hook variation?
A hook is the opening of your ad: the scene or message that gives someone a reason to keep watching. This package includes three different openings leading into the same core product story and call to action. Each version is delivered in three aspect ratios.
What does the $1,150 AI video ad production package include?
Product research, concept, script, three opening hooks, AI visuals, editing, voiceover, music and on-screen text. You receive an approximately 30-second ad in three versions, each in 9:16, 1:1 and 16:9: nine finished files. The package includes unlimited brief-stage refinements and three rounds of final-stage revisions. Estimated delivery is 10 days, with the schedule agreed for your project and payment split 70/30.
Do you run the ads or test which hook performs best?
I produce the video ad creative. Your team manages campaign setup, media spend and performance testing. Compare the opening hooks within the same format under similar conditions; the package does not include media buying or a guarantee of advertising results.
Your next video starts here
Tell me what
you’re working on.
Share a little about your business and the video you need. I’ll reply personally to discuss the next steps.
LET’S CONNECTFind me on LinkedInSerj Zotov