Hybrid · Production demo
LoexAir
A real actress and travel pillow, filmed on green screen and placed inside an AI-created aircraft cabin.
BASED IN CYPRUS · WORKING WORLDWIDE
Commercials &
product films.Directed by Serj Zotov.
Live action, AI and hybrid production
for brands and agencies.
From the first idea to the final cut.
15+Years in advertising & film
800+Completed projects
Selected work
Different briefs. Distinctive films.
Directed AI · Brand commercials
HB54
Two cinematic commercials for a new lubricants brand, with planned camera movement, character action and consistent branding.
Live action · Commercial
Huuuge Casino
A live-action story about a mother and son finding connection across the distance.
AI · Social campaign
BatchBox
An AI campaign explaining campus food delivery through three different opening hooks, each adapted to three formats in one campaign package.
Explore the caseBrands I’ve worked with
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Casino
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Meet the director
Your project.
Directed by Serj Zotov.
Director · Cinematographer · AI Creative Director
I’m a director and cinematographer with over 15 years in advertising and film, creating work for brands, agencies and technology companies around the world.
My work combines cinematic storytelling, live-action production and carefully directed AI. I develop the concept and visual approach, then lead the production through to the finished film.
Partnering with innovative companies in AI filmmaking & visual effects.
What clients say
★★★★★ 5.0 / 5
“…did a great job incorporating our brand guidelines into our video while also capturing the message that we were looking for.”
★★★★★ 5.0 / 5
“Serj is very easy to work with and attentive to detail even with tricky UI flows.”
★★★★★ 5.0 / 5
“We provided a script and what came back was exceptional. The visuals, timing, music, voiceover, all of it was great.”
★★★★★ 5.0 / 5
“He was professional, communicative, and very responsive to feedback throughout the project.”
★★★★★ 5.0 / 5
“He produced a high-quality, polished video for us under a very tight deadline and exceeded every expectation.”
★★★★★ 5.0 / 5
“Working with Serj was an absolute pleasure. He was thorough with step by step script writing, voice over options etc.”
★★★★★ 5.0 / 5
“We had a number of changes passed to us by stakeholders and he dealt with these in a breeze…”
★★★★★ 5.0 / 5
“The team really understood our brief and created a video that really aligned with our brand.”
★★★★★ 5.0 / 5
“This is at least the 5th corporate video that Serj created for my company.”
★★★★★ 5.0 / 5
“Very professional and took our concept fast. Excellent cooperation and quality delivery.”
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Ways to work together
Production built around your brief.
One campaign or an ongoing collaboration — let’s find the right fit.
Commercial
production
A film built around your business, audience and campaign goal.
- Concept, script and visual direction
- AI, live action or hybrid production
- Editing, sound and final delivery
Ad creative
package
One core ad with three different openings, ready for creative testing.
- One approximately 30-second AI ad
- 3 hook versions × 3 formats = 9 files
- Concept, AI production and 3 rounds of revisions
Creative
partnership
A production partner for businesses that need new creative regularly.
- A monthly scope agreed around your needs
- New concepts, videos and variations
- Direct collaboration with Serj
A plan built around you
Discuss a partnershipFinal scope, timing and price are agreed before production. Shoots, talent and specialist licensing are quoted where needed. Media buying is not included.
The process
From first conversation to final film.
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01
Tell me about your project
Tell me about your business, your goal and what you have in mind. No finished brief needed.
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02
Concept & plan
We agree on scope, budget and timing. You approve the concept, script and visual direction before production starts.
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03
Production
I lead the production using AI, live action or both, with agreed checkpoints along the way.
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04
Review & delivery
You share feedback, we refine the edit, and I deliver the final files in the agreed formats.
FAQ
Before we get started.
Do I need a script or a finished brief?
No. Tell me about your business, your audience and what you want the video to achieve. We can develop the idea and script together.
How much will my video cost?
The ad creative package starts at $1,000. Other projects are quoted according to scope and production approach. We agree on the price before work begins.
How long does production take?
Timing depends on the complexity, any filming required and the approval process. We agree on a production schedule before the project starts.
How do we choose between AI, live action and hybrid?
I recommend the approach based on your goals, budget and the look we want to achieve. We can film real people and products, create visuals with AI, or combine both. We agree on the approach before production starts.
Can you use my existing footage or brand assets?
Yes. Share your footage, brand assets or previous videos, and I’ll review how we can use them in the production.
How do revisions work?
The number of revision rounds is agreed in the proposal. The ad creative package includes one consolidated round of feedback and revisions.
Your next video starts here
Tell me what
you’re working on.
Share a little about your business and the video you need. I’ll reply personally to discuss the next steps.
LET’S CONNECTFind me on LinkedInSerj Zotov