Start with a short brief.
Send your website and a description of the product. We discuss the task, then create and approve the concept before production begins.
Live action + AI / Complete production
Product video production.
Real products.
AI-built worlds.
From concept and casting to filming and the final edit. Complete product commercials combining live-action footage with AI-created environments.
See how it was madeLoexAir case study — live-action actress & product + AI-created aircraft cabin
The brief
Show what comfort
looks like.
The client needed a commercial for a travel pillow sold on Amazon. The story: an uncomfortable flight becomes a moment of rest.
The film highlights the pillow’s neck support and the sense of personal space created by its hood.
My role
Creative direction, filming, lighting, editing and AI compositing.
Behind the production
The scene starts
before the AI.
One shot. Carefully built.
Original footage, a refined subject mask and a visual reference come together to place the real performance inside the new environment.
Planning the shoot
Plan the story.
Light for the setting.
The storyboard and lighting were planned before filming, giving each shot a clear purpose and a visual match to the future cabin.
A large, soft bounced light recreated the feel of an airplane window, connecting the filmed actress to the new environment.
An AI-assisted storyboard was shared with the client before filming. Four planned shots with the actress and product gave the shoot a clear direction.
For your next product film
Keep the product real.
Choose the world around it.
The right approach starts with your product and the scene it needs. Live-action filming, physical sets and AI can be combined to show it in use. If an installation or interaction needs to be real, we film that part and build the surrounding scene around it.
I handle the complete production: concept, script, casting, filming, editing, sound and graphics. One point of contact, from the first discussion to the finished film.
Discuss your product videoFrom your product to a finished film
A clear process, from start to finish.
Your product on set.
You can ship the product to me. I arrange the shoot with actors and build the scenes around the approved concept.
Bring the film together.
I handle editing, compositing, sound and graphics, then deliver the finished video in the formats we agree on.
Typical production cycle: 15–30 days. We confirm the schedule when planning your project. Producing several products together can reduce the time needed per product.
Your next video starts here
Tell me what
you’re working on.
Start with your website and a short product description. Tell me what the video needs to communicate. I’ll reply personally to discuss the approach and next steps.
LET’S CONNECTFind me on LinkedInSerj Zotov